How does Intuilize approach baseline pricing for new products and customers?

Understanding Intuilize's methodology for establishing effective baseline pricing for new products and customers without historical transaction data.

Establishing appropriate pricing for new products and customers is one of the most challenging aspects of pricing management. Intuilize's solution addresses this challenge through a structured, data-driven approach that balances analytics with business strategy.

For New Products: Our platform establishes baseline pricing using multiple reference points:

• Similar products within your catalog (based on attributes, cost structure, and category)
• Vendor/manufacturer suggested pricing guidelines
• Market positioning considerations
• Pricing of comparable products in the same brand family

This multi-faceted approach ensures new products are priced competitively while maintaining appropriate margins and brand positioning. As the product accumulates transaction history, our system continuously refines pricing based on actual performance data.

For New Customers: Intuilize offers two primary strategies for pricing new customers:

1. Segment-Based Approach: New customers are assigned to an appropriate segment (standard, drain, etc.) based on their industry, potential volume, strategic importance, and other attributes. They initially receive a baseline  pricing for that segment.
2. Adaptive Approach: Starting with conservative pricing, our system quickly adapts as the customer establishes a purchasing pattern, optimizing prices based on their specific buying behavior.