Exploring Intuilize's approach to maintaining pricing consistency across similar products and product families to create a cohesive pricing strategy.
Maintaining pricing consistency across similar products is crucial for customer satisfaction and operational efficiency. Intuilize's platform offers sophisticated product grouping capabilities that ensure related items are priced cohesively.
Our system analyzes your product catalog to identify logical groupings based on several factors:
- Products within the same manufacturer/brand
- Items with similar attributes or specifications **
- Products that serve similar functions **
- Items that customers frequently purchase together
Once these groupings are established, our optimization engine ensures that pricing relationships remain consistent. For example, products of the same type but different sizes might maintain similar prices if that is part of your pricing strategy
For product groups that have specific margin requirements or pricing constraints, you can establish customized rules that our algorithm will respect while optimizing. This is particularly useful for brand-sensitive products where pricing strategy directly impacts how the product line is perceived in the market.
The platform also identifies inconsistencies in your current pricing structure across product families, highlighting opportunities to create more logical pricing that can increase customer confidence and reduce pricing exceptions.
** This features will only work only for distributors with a high level of data governance (including product lifecycle) of their product catalog (item master and PIM)
Product grouping rules can be customized to match your specific industry requirements and brand positioning strategies. This ensures pricing optimization maintains the strategic value positioning of different product lines.