How does Intuilize handle web pricing optimization and e-commerce integration?

Understanding Intuilize's strategies for optimizing web pricing, ensuring competitive online positioning, and maintaining consistency across digital and traditional sales channels.

E-commerce and web pricing have become increasingly important components of distribution businesses. Intuilize provides specialized approaches for optimizing web pricing while maintaining alignment with your broader pricing strategy.

Web Pricing Strategy Development

Intuilize helps distributors develop effective web pricing strategies through:

• Competitive market analysis to establish appropriate pricing positions
• Customer segment-based web pricing rules
• Product category-specific pricing approaches based on sensitivity
• Integration of cost data and margin requirements
• Alignment with offline pricing strategies to prevent channel conflicts
  

Competitive Positioning:

Our approach to competitive web pricing includes:

• Analysis of Amazon buy box and other key marketplace pricing
• Regular monitoring of competitor websites and online marketplaces

Product Segmentation Framework:

Intuilize implements a phased approach to web pricing using a product or vendor segmentation framework:

1. Critical A/B Items: High-visibility, frequently purchased products requiring competitive pricing
2. Complementary Products: Related items typically purchased alongside critical products
3. Non-critical/Dormant Items: Less price-sensitive products where value-added services drive purchase decisions

Implementation Approach:

The web pricing implementation typically follows these steps:

1. Establish consistent pricing for items with manufacturer price lists
2. Develop pricing rules for "controlled" distribution channels
3. Apply street or public pricing business guidelines - for open-market products
4. Implement regular monitoring and adjustment cycles
   

Multichannel Consistency:

Intuilize helps ensure pricing consistency across channels through:

• Centralized pricing rules that apply across platforms
• Consistent application of customer-specific pricing rules
• Coordinated timing of price updates across channels