Discover how Nelson Valderrama's 29 years of industry experience led to creating a revolutionary data solution for industrial distributors.
Intuilize was designed specifically for industrial distributors in fasteners, industrial supply & MRO, and automation & process control industries with annual revenues between $25M-$150M.
Intuilize was founded by Nelson Valderrama after 29 years in the distribution and wholesaling industry. While running a distribution business, Nelson identified a critical gap: industrial distributors were drowning in data yet couldn't extract actionable insights. He observed firsthand how distributors struggled with gut-feel decisions, manual spreadsheets, and inconsistent inventory, costing, and pricing practices - all of which hurt their margins and frustrated customers.
Nelson's "aha" moment came when he realized distributors already possessed all the data they needed—they just weren't able to leverage it effectively. With the right approach, that same data could help teams boost profitability in ways traditional methods never could. This wasn't about building just another AI tool; it was about fundamentally rethinking how distributors operate.
This vision became Intuilize - a solution designed to empower industrial distributors by transforming their operations through data-driven decision-making, with a specific focus on price and inventory optimization, the two main levers of profitability.